ROI Calculator — ItReserve Module Investment

Yield Manager: ADR uplift from automated pricing

Yield Manager reads live occupancy data from your Reservit account and applies pricing rules automatically — reducing the ADR gap that occurs when manual pricing lags behind demand signals. Properties that manage rates manually typically experience a 5–8% ADR shortfall on high-demand dates because rate adjustments are made reactively (after occupancy has already built) rather than proactively (ahead of the demand curve).

The calculator applies a conservative 6% ADR improvement on occupied room nights. This is calculated as: occupied room nights per month × current ADR × 0.06. Occupied room nights is derived from your rooms, nights in the month (30) and your stated occupancy rate (100% minus your vacancy rate).

In practice, the uplift varies by market and property type. Leisure properties in seasonal destinations typically see larger gains during peak periods; city hotels with a strong corporate base often see more modest ADR gains but significant occupancy gains from better channel distribution.

Channel Bridge: incremental occupancy from niche OTAs

Channel Bridge connects your Reservit account to niche and regional booking platforms not in Reservit's standard channel list. The incremental revenue benefit comes from filling rooms that would otherwise have gone unsold — particularly mid-week and shoulder-period nights where your main OTA channels generate insufficient demand.

The calculator models a 2.5% reduction in your stated vacancy rate attributable to new channel connections. This is calculated as: total rooms × 30 nights × 0.025 × current ADR. The 2.5% figure represents a conservative estimate based on properties with 2–4 niche channels active alongside their existing Reservit channel mix. Properties in specialist niches — wellness, rural tourism, boutique — consistently achieve higher incremental occupancy from targeted niche channels because their guest segment is more likely to use specialist platforms.

Note that the calculator does not apply OTA commission to this incremental revenue, as niche channels connected via Channel Bridge typically operate on lower commission structures than major global OTAs.

Analytics Board: commission savings from direct booking shift

Analytics Board provides real-time channel contribution and booking source data from your Reservit account in a customisable dashboard. Revenue managers who can see precise channel performance data — including net ADR after commission by source — consistently make faster decisions to shift inventory toward lower-cost booking sources.

The calculator models a 5% reduction in the proportion of bookings coming through high-commission OTAs, attributable to better data visibility enabling a deliberate direct booking strategy. The calculation is: OTA revenue × 0.40 (assumed OTA share) × commission rate × 0.05. This represents the monthly commission saving on the bookings shifted to lower-cost or direct channels as a result of the improved analytics visibility Analytics Board provides.

The OTA share assumption of 40% is a European hotel industry average. If your property's OTA dependency is higher or lower, the actual commission saving will scale accordingly. Properties with OTA shares above 60% typically see larger gains from this effect; properties with already high direct booking rates will see the Analytics Board contribute more to occupancy optimisation than to commission reduction.

Bundle cost and payback period

The three-module bundle — Yield Manager at €28/mo, Channel Bridge at €21/mo and Analytics Board at €19/mo — costs €68 per month before the 3-module bundle discount. With the 10% bundle discount applied automatically at checkout, the effective cost is €61.20 per month. The payback period shown in the calculator uses the pre-discount price to provide a conservative estimate. The annual net benefit subtracts 12 months of module cost from the 12-month revenue gain total.

For properties that subscribe to additional modules — Invoice Module, Guest Comms, Housekeeping Pro — the revenue impact is amplified by the operational efficiency gains documented in the Compare page. Use the ROI calculator as a starting point and contact support@itreserve.org if you would like a property-specific consultation on which module combination is right for your operation.